Thursday, July 14, 2011

Social Media Network - Live with present Trend

Since around 5 years we receive bundle of invitations from social community sites and still receiving invitations but most of us moved those mails to trash and warned friends about sending this.



Facebook, one of the giant in social network started on 2004 and has more than 750 million active users. Google+ launched in 2011 in an invite-only testing phase, with a rumor of Google’s biggest attempt to rival the Facebook. Google started their first social community site ‘Orkut’ in 2004 and more users in India and Brazil. But slowly people moved to Facebook because of its flexibility and of course due to the public trend. Google tried to make some hike with their new services like ‘Buzz’ and ‘Waves’ but they didn’t made any changes to trends.
But now..! What is happening…?
People are waiting for a single invitation to join with the new Google plus !
Google the giant of search engine world, they did not made their new service Google plus simply to have an online hangout like Facebook. Rather, Google’s new social networking endeavor is to gain values to people’s lives, relationships and thoughts.



Plus is Google’s carefully scripted program in to a technology world where their previous efforts have been failure. Simply plus is something similar to Facebook - with a Google touch. We can share photos and status messages, chat with friends and acquaintances and follow news updates. An interesting feature called circles allows users to organize the people they interact with into groups, such as family, friends and can choose to share things only among certain circles.
But Google plus is still in an invite-only testing phase. Only time will say if it's too little or too late to face off with Facebook and Twitter on the social network world – just as Microsoft’s Bing has failed to survive with Google in search engine world.


Online activities are changing, though. People are spending more time on Facebook and other social networks. They are increasingly relying on their friends' recommendations when deciding where to eat and what movies to watch, raising their voice against government corruptions and unwanted activities of the society etc. The corporate and business world started to extend their services and marketing through social network such as customer feedback, support, new product/service introduction and the popular social media branding.
At present there is positive response to Google plus from the public. But that's no guarantee for broader success. As Google bungled one social media effort after another, Facebook grew exponentially.


Google has done quite well without their social network site. But with Google people have a relation on their technology world. So we (or they) can expect a perfect bond on the people’s relationship and trust on them.

Tuesday, July 5, 2011

Social Media Branding

The advertising world moving with technology like others. Now days there are different ways to introduce some products or services in the market. One of such method and the latest one is the Social Media Branding.
Social Media Branding (SBM) is the advanced service to businesses that really need to create their own online community. Developing an online community through social media like Facebook, Twitter etc. is highly important at its helps a lot in branding businesses. From small business owners to entrepreneurs are coming around to the enormous importance of social media as a Marketing, Customer care/service and even sales tool.
In a world where customers have different choices to shop, small businesses must work hard to stand out from their competition. The best way to differentiate you from others is to humanize customer service by ensuring that your organization is customer friendly and giving important to the customer satisfaction. SMB can be a useful tool in the customer service area.